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From news clips to animation, from short films to user-generated content, video is rapidly gaining its share of the content that mobile subscribers are watching on their handsets. From independent mobile films backed by the Sundance Institute to Verizons agreement with YouTube, the mobile consumer has more than ringtones, ringbacks, wallpapers, and games on their mobile device. How are consumers accessing this content, and how are carriers and producers making the deals that lead to viewing on the third-screen?  

A conversation featuring:

Are Traasdahl Founder and CEO, Thumbplay www.thumbplay.com
Are Traasdahl is founder and CEO of Thumbplay, a New York-based company that is the leading direct-to-consumer mobile content distributor in the U.S. A true pioneer in mobile content, Are helped establish one of the first companies to sell content directly to mobile consumers Carrot Communications in 1999. As a co-founder of Telenor Mobile Interactive, Are led mobile entertainment campaigns for most of the top U.S. media companies, including NewsCorp, Disney, ABC, Univision, Telemundo and Fuse and with wireless carriers including Verizon Wireless, AT&T Wireless, Cingular Wireless and T-Mobile. Are developed the groundbreaking text-messaging campaigns for television programs such as ''American Idol'' (Fox Networks), ''On Air with Ryan Seacrest'' (20th Television), ''America''s Party'' (Fox Networks), ''Dedicate Live'' (Fuse), and ''All My Children'' (ABC Networks).

Conversation moderated by:

Jeff Dachis, Chairman/CEO and Managing Partner, Bond Art and Science, LLC, www.bondartscience.com; Chairman/CEO of Studio Holdings, LLC; Former Co-Founder, Chairman/CEO of Razorfish, Inc.
Jeffs leadership and vision helped establish the digital services industry more than a decade ago, and he brings to his new firm, Bond Art & Science, an unmatched mix of experience, passion and skill.  Jeffs recent work has been focused on running Studio Holdings, which manages a range of investments and online entertainment properties.  Previously, as Co-Founder, Chairman & CEO of Razorfish, Jeff grew the company from 2 to 2,500 employees with 15 offices in 9 countries; increased revenue 54,000% during 23 consecutive quarters of profitable growth; and led an IPO that raised $55m and 25 mergers/acquisitions/buyouts over a five-year period.  He is Co-Chair of the Producers Guild of America New Media Council East, and a frequent lecturer and speaker, with appearances on CNBC, CNN, 20/20 and 60 Minutes among others. His honors include Ernst&Youngs Entrepreneur of the Year, Crains 40 Under 40.

Networking mixer to follow. Wine and light refreshments will be served.

The Screening Room at The Core Club
66 East 55th Street
Between Madison and Park Aves.
New York City
www.thecoreclub.com

Space is limited to PGA and NATAS members.  RSVP required. 
Please email: rsvp_natas@pga-ny.org to RSVP for this event. All RSVPs are for one person only.  Members will be asked to re-confirm their RSVP 48 hours prior to the event.

Event hosted by Jeff Dachis and Marc Scarpa, NY Co-Chairs, Producers Guild of America, New Media Council.